Posted Prices Exchange for Display Advertising Contracts

AAAI 2013 pp. 276-282

doi:10.1609/AAAI.V27I1.8656 /aaai/2013/engel2013aaai-posted/

Abstract

We propose a new market design for display advertising contracts, based on posted prices. Our model and algorithmic framework address several major challenges: (i) the space of possible impression types is exponential in the number of attributes, which is typically large, therefore a complete price space cannot be maintained; (ii) advertisers are usually unable or reluctant to provide extensive demand (willingness-to-pay) functions, (iii) the levels of detail with which supply and demand are specified are often not identical.

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Cite

Text

Engel and Tennenholtz. "Posted Prices Exchange for Display Advertising Contracts." AAAI Conference on Artificial Intelligence, 2013. doi:10.1609/AAAI.V27I1.8656

Markdown

[Engel and Tennenholtz. "Posted Prices Exchange for Display Advertising Contracts." AAAI Conference on Artificial Intelligence, 2013.](https://mlanthology.org/aaai/2013/engel2013aaai-posted/) doi:10.1609/AAAI.V27I1.8656

BibTeX

@inproceedings{engel2013aaai-posted,
  title     = {{Posted Prices Exchange for Display Advertising Contracts}},
  author    = {Engel, Yagil and Tennenholtz, Moshe},
  booktitle = {AAAI Conference on Artificial Intelligence},
  year      = {2013},
  pages     = {276-282},
  doi       = {10.1609/AAAI.V27I1.8656},
  url       = {https://mlanthology.org/aaai/2013/engel2013aaai-posted/}
}