Persuasion Strategies in Advertisements

Yaman Kumar, Rajat Jha, Arunim Gupta, Milan Aggarwal, Aditya Garg, Tushar Malyan, Ayush Bhardwaj, Rajiv Ratn Shah, Balaji Krishnamurthy, Changyou Chen

AAAI 2023 pp. 57-66

doi:10.1609/AAAI.V37I1.25076 /aaai/2023/kumar2023aaai-persuasion/

AAAI Semantic Scholar

Cite

Text

Kumar et al. "Persuasion Strategies in Advertisements." AAAI Conference on Artificial Intelligence, 2023. doi:10.1609/AAAI.V37I1.25076

Markdown

[Kumar et al. "Persuasion Strategies in Advertisements." AAAI Conference on Artificial Intelligence, 2023.](https://mlanthology.org/aaai/2023/kumar2023aaai-persuasion/) doi:10.1609/AAAI.V37I1.25076

BibTeX

@inproceedings{kumar2023aaai-persuasion,
  title     = {{Persuasion Strategies in Advertisements}},
  author    = {Kumar, Yaman and Jha, Rajat and Gupta, Arunim and Aggarwal, Milan and Garg, Aditya and Malyan, Tushar and Bhardwaj, Ayush and Shah, Rajiv Ratn and Krishnamurthy, Balaji and Chen, Changyou},
  booktitle = {AAAI Conference on Artificial Intelligence},
  year      = {2023},
  pages     = {57-66},
  doi       = {10.1609/AAAI.V37I1.25076},
  url       = {https://mlanthology.org/aaai/2023/kumar2023aaai-persuasion/}
}