ML Anthology

Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising

Hongtao Lv, Zhilin Zhang, Zhenzhe Zheng, Jinghan Liu, Chuan Yu, Lei Liu, Lizhen Cui, Fan Wu
AAAI 2023 pp. 5789-5796
doi:10.1609/AAAI.V37I5.25718 /aaai/2023/lv2023aaai-utility/
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Cite

Text

Lv et al. "Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising." AAAI Conference on Artificial Intelligence, 2023. doi:10.1609/AAAI.V37I5.25718

Markdown

[Lv et al. "Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising." AAAI Conference on Artificial Intelligence, 2023.](https://mlanthology.org/aaai/2023/lv2023aaai-utility/) doi:10.1609/AAAI.V37I5.25718

BibTeX

@inproceedings{lv2023aaai-utility,
  title     = {{Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising}},
  author    = {Lv, Hongtao and Zhang, Zhilin and Zheng, Zhenzhe and Liu, Jinghan and Yu, Chuan and Liu, Lei and Cui, Lizhen and Wu, Fan},
  booktitle = {AAAI Conference on Artificial Intelligence},
  year      = {2023},
  pages     = {5789-5796},
  doi       = {10.1609/AAAI.V37I5.25718},
  url       = {https://mlanthology.org/aaai/2023/lv2023aaai-utility/}
}