Opinion Optimization in Directed Social Networks

Abstract

Shifting social opinions has far-reaching implications in various aspects, such as public health campaigns, product marketing, and political candidates. In this paper, we study a problem of opinion optimization based on the popular Friedkin-Johnsen (FJ) model for opinion dynamics in an unweighted directed social network with n nodes and m edges. In the FJ model, the internal opinion of every node lies in the closed interval [0, 1], with 0 and 1 being polar opposites of opinions about a certain issue. Concretely, we focus on the problem of selecting a small number of k

Cite

Text

Sun and Zhang. "Opinion Optimization in Directed Social Networks." AAAI Conference on Artificial Intelligence, 2023. doi:10.1609/AAAI.V37I4.25585

Markdown

[Sun and Zhang. "Opinion Optimization in Directed Social Networks." AAAI Conference on Artificial Intelligence, 2023.](https://mlanthology.org/aaai/2023/sun2023aaai-opinion/) doi:10.1609/AAAI.V37I4.25585

BibTeX

@inproceedings{sun2023aaai-opinion,
  title     = {{Opinion Optimization in Directed Social Networks}},
  author    = {Sun, Haoxin and Zhang, Zhongzhi},
  booktitle = {AAAI Conference on Artificial Intelligence},
  year      = {2023},
  pages     = {4623-4632},
  doi       = {10.1609/AAAI.V37I4.25585},
  url       = {https://mlanthology.org/aaai/2023/sun2023aaai-opinion/}
}