Direct Heterogeneous Causal Learning for Resource Allocation Problems in Marketing

Zhou et al. "Direct Heterogeneous Causal Learning for Resource Allocation Problems in Marketing." AAAI Conference on Artificial Intelligence, 2023. doi:10.1609/AAAI.V37I4.25677

[Zhou et al. "Direct Heterogeneous Causal Learning for Resource Allocation Problems in Marketing." AAAI Conference on Artificial Intelligence, 2023.](https://mlanthology.org/aaai/2023/zhou2023aaai-direct/) doi:10.1609/AAAI.V37I4.25677

@inproceedings{zhou2023aaai-direct,
  title     = {{Direct Heterogeneous Causal Learning for Resource Allocation Problems in Marketing}},
  author    = {Zhou, Hao and Li, Shaoming and Jiang, Guibin and Zheng, Jiaqi and Wang, Dong},
  booktitle = {AAAI Conference on Artificial Intelligence},
  year      = {2023},
  pages     = {5446-5454},
  doi       = {10.1609/AAAI.V37I4.25677},
  url       = {https://mlanthology.org/aaai/2023/zhou2023aaai-direct/}
}