DATE: Domain Adaptive Product Seeker for E-Commerce

Abstract

Product Retrieval (PR) and Grounding (PG), aiming to seek image and object-level products respectively according to a textual query, have attracted great interest recently for better shopping experience. Owing to the lack of relevant datasets, we collect two large-scale benchmark datasets from Taobao Mall and Live domains with about 474k and 101k image-query pairs for PR, and manually annotate the object bounding boxes in each image for PG. As annotating boxes is expensive and time-consuming, we attempt to transfer knowledge from annotated domain to unannotated for PG to achieve un-supervised Domain Adaptation (PG-DA). We propose a Domain Adaptive producT sEeker (DATE) framework, regarding PR and PG as Product Seeking problem at different levels, to assist the query date the product. Concretely, we first design a semantics-aggregated feature extractor for each modality to obtain concentrated and comprehensive features for following efficient retrieval and fine-grained grounding tasks. Then, we present two cooperative seekers to simultaneously search the image for PR and localize the product for PG. Besides, we devise a domain aligner for PG-DA to alleviate uni-modal marginal and multi-modal conditional distribution shift between source and target domains, and design a pseudo box generator to dynamically select reliable instances and generate bounding boxes for further knowledge transfer. Extensive experiments show that our DATE achieves satisfactory performance in fully-supervised PR, PG and un-supervised PG-DA. Our desensitized datasets will be publicly available here https://github.com/Taobao-live/Product-Seeking.