Viral Marketing for Product Cross-Sell Through Social Networks

Narayanam and Nanavati. "Viral Marketing for Product Cross-Sell Through Social Networks." European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases, 2012. doi:10.1007/978-3-642-33486-3_37

[Narayanam and Nanavati. "Viral Marketing for Product Cross-Sell Through Social Networks." European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases, 2012.](https://mlanthology.org/ecmlpkdd/2012/narayanam2012ecmlpkdd-viral/) doi:10.1007/978-3-642-33486-3_37

@inproceedings{narayanam2012ecmlpkdd-viral,
  title     = {{Viral Marketing for Product Cross-Sell Through Social Networks}},
  author    = {Narayanam, Ramasuri and Nanavati, Amit Anil},
  booktitle = {European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases},
  year      = {2012},
  pages     = {581-596},
  doi       = {10.1007/978-3-642-33486-3_37},
  url       = {https://mlanthology.org/ecmlpkdd/2012/narayanam2012ecmlpkdd-viral/}
}