ML Anthology

Web-Scale Bayesian Click-Through Rate Prediction for Sponsored Search Advertising in Microsoft's Bing Search Engine

Thore Graepel, Joaquin Quiñonero Candela, Thomas Borchert, Ralf Herbrich
ICML 2010 pp. 13-20
/icml/2010/graepel2010icml-web/
ICML Semantic Scholar

Cite

Text

Graepel et al. "Web-Scale Bayesian Click-Through Rate Prediction for Sponsored Search Advertising in Microsoft's Bing Search Engine." International Conference on Machine Learning, 2010.

Markdown

[Graepel et al. "Web-Scale Bayesian Click-Through Rate Prediction for Sponsored Search Advertising in Microsoft's Bing Search Engine." International Conference on Machine Learning, 2010.](https://mlanthology.org/icml/2010/graepel2010icml-web/)

BibTeX

@inproceedings{graepel2010icml-web,
  title     = {{Web-Scale Bayesian Click-Through Rate Prediction for Sponsored Search Advertising in Microsoft's Bing Search Engine}},
  author    = {Graepel, Thore and Candela, Joaquin Quiñonero and Borchert, Thomas and Herbrich, Ralf},
  booktitle = {International Conference on Machine Learning},
  year      = {2010},
  pages     = {13-20},
  url       = {https://mlanthology.org/icml/2010/graepel2010icml-web/}
}