Introduction

Abstract

One of the most striking developments in the business world over the last decade has been the emergence of a coherent and energetic “corporate social responsibility” movement. This article reports the results of an empirical study of that movement. “CSR,” as it is universally referred to, has as its theoretical base the notion that the responsibility of a corporation extends beyond the traditional Anglo-American objective of providing financial returns to its shareholders. Instead, CSR proponents have argued, the legitimate concerns of a corporation should include such broader objectives as sustainable growth, equitable employment