Machine Learning for Targeted Display Advertising: Transfer Learning in Action

Perlich et al. "Machine Learning for Targeted Display Advertising: Transfer Learning in Action." Machine Learning, 2014. doi:10.1007/S10994-013-5375-2

[Perlich et al. "Machine Learning for Targeted Display Advertising: Transfer Learning in Action." Machine Learning, 2014.](https://mlanthology.org/mlj/2014/perlich2014mlj-machine/) doi:10.1007/S10994-013-5375-2

@article{perlich2014mlj-machine,
  title     = {{Machine Learning for Targeted Display Advertising: Transfer Learning in Action}},
  author    = {Perlich, Claudia and Dalessandro, Brian and Raeder, Troy and Stitelman, Ori and Provost, Foster J.},
  journal   = {Machine Learning},
  year      = {2014},
  pages     = {103-127},
  doi       = {10.1007/S10994-013-5375-2},
  volume    = {95},
  url       = {https://mlanthology.org/mlj/2014/perlich2014mlj-machine/}
}