VisualLens: Personalization Through Task-Agnostic Visual History

Abstract

Existing recommendation systems either rely on user interaction logs, such as online shopping history for shopping recommendations, or focus on text signals. However, item-based histories are not always accessible and generalizable for multimodal recommendation. We hypothesize that a user's visual history --- comprising images from daily life --- can offer rich, task-agnostic insights into their interests and preferences, and thus be leveraged for effective personalization. To this end, we propose VisualLens, a novel framework that leverages multimodal large language models (MLLMs) to enable personalization using task-agnostic visual history. VisualLens extracts, filters, and refines a spectrum user profile from the visual history to support personalized recommendation. We created two new benchmarks, Google-Review-V and Yelp-V, with task-agnostic visual histories, and show that VisualLens improves over state-of-the-art item-based multimodal recommendations by 5-10\% on Hit@3, and outperforms GPT-4o by 2-5\%. Further analysis shows that VisualLens is robust across varying history lengths and excels at adapting to both longer histories and unseen content categories.